Andreas Bjørn Hansen
Design & Animation
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IBM Maintenance Management

Role - Art Direction, Design, Animation
Studio - Buck

In collaboration with our friends at Ogilvy New York we made a handcrafted series of stop motion videos, highlighting the simplicity of IBM’s latest management software “Maximo SaaS”. It was especially fun to see our furry friend Gary come to life.

IBM
Maintenance Management

 

What would really happen if you didn’t have IBM’s latest software, Maximo Saas. At Buck we created four spinning miniature sets to show you what could go wrong.

 
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Video Montage

 

A couple frames from the development of the office scene with Gary the cat.

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Gary the cat was brought to life with a few pieces of wood, black paint and a little bit of stop motion.

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Each miniature set was meticulously handcrafted by our talented fabrication crew. Make sure to find them in the credits below. ———>

 
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Credits

Directed By: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Daniel Oeffinger
Art Director: Andreas Bjoern Hansen
Head of Production: Kitty Dillard
Production Coordinator: Jenny Morris
Design: Rasmus Bak, Andreas Bjoern Hansen, Yker Moreno, Daniel Oeffinger
Lead Fabricator: Emily Suvanvej
Fabrication: Soomin Oeffinger, Jeff Shepherd, Junko Shimizu
Lighting/Photography: Rasmus Bak
Animation/Composite: Rasmus Bak, Andreas Bjoern Hansen, Daniel Oeffinger, Fede Reano